Jie Yi Couture Identitas Merek naébbu Yiwen Tu

Jie Yi Couture Identitas Merek naébbu Yiwen Tu iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Bessi ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

BessiGrafis· 2021

Jie Yi Couture Identitas Merek

ᨑᨗ Yiwen Tu

ᨀᨒᨗᨕᨙ: Jie Yi Couture Studio

Pammènangngé A' Design Award Bessi ri Katégori Grafis

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Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #109125

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Jie Yi Couture Identitas Merek

Jie Yi Couture iyanaritu identitas merek iya ripancajiangngi untuk studio couture ri Shanghai. Aksara Cina Jie bettuanna solve sibawa deconstruct, na Yi bettuanna séuwa, assamaturukeng sibawa assituruseng. Logo-é ripabbanguang sibawa tipografi Cina, na sipa'-sipa'na aksara-é risulléi sibawa simbol mannequin sibawa gunting. Sikke pattern-making mancaji unsur visual poko'na, na garis-garisna, léko'-léko'na, sibawa cata'-cata'na pancajiangngi pola iya makinjo'é rincinna. Identitas-éro ripakéi ri kemasang iya riawéréngngé ri sisawa ukuran. Desain-éro mappaissengngi asugireng sibawa jama-jama tailoring iya sibagiang khusus.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Jie Yi Couture Identitas Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Jie Yi Couture Identitas Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Jie Yi Couture Identitas Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Ukurang & Kemasang: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tag: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Téknologi Produksi: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Tantangeng Désain: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Panélitiang: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspirasi: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Wettu Proyék: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Alur Opérasi: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Anggota Tim: Independent
Krédit Gambar: Yiwen Tu, 2020