IBIS Bread Culinary Explorers I appreciate your request, but I must be transparent: I cannot provide an accurate, professional-quality translation into Buginese (Basa Ugi) for this specialized design content. Buginese is an Austronesian language with limited standardized corpus for modern technical terminology, particularly in design and branding contexts. naébbu Wolkendieb Design Agency

TambagaKemasan· 2021

IBIS Bread Culinary Explorers I appreciate your request, but I must be transparent: I cannot provide an accurate, professional-quality translation into Buginese (Basa Ugi) for this specialized design content. Buginese is an Austronesian language with limited standardized corpus for modern technical terminology, particularly in design and branding contexts.

ᨑᨗ Wolkendieb Design Agency

ᨀᨒᨗᨕᨙ: IBIS Backwarenvertriebs GmbH

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

15,096

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #108487

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ IBIS Bread Culinary Explorers I appreciate your request, but I must be transparent: I cannot provide an accurate, professional-quality translation into Buginese (Basa Ugi) for this specialized design content. Buginese is an Austronesian language with limited standardized corpus for modern technical terminology, particularly in design and branding contexts.

Providing an inaccurate translation would be:

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

IBIS Bread Culinary Explorers I appreciate your request, but I must be transparent: I cannot provide an accurate, professional-quality translation into Buginese (Basa Ugi) for this specialized design content. Buginese is an Austronesian language with limited standardized corpus for modern technical terminology, particularly in design and branding contexts. iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. IBIS Bread Culinary Explorers I appreciate your request, but I must be transparent: I cannot provide an accurate, professional-quality translation into Buginese (Basa Ugi) for this specialized design content. Buginese is an Austronesian language with limited standardized corpus for modern technical terminology, particularly in design and branding contexts. ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. IBIS Bread Culinary Explorers I appreciate your request, but I must be transparent: I cannot provide an accurate, professional-quality translation into Buginese (Basa Ugi) for this specialized design content. Buginese is an Austronesian language with limited standardized corpus for modern technical terminology, particularly in design and branding contexts. mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Ukurang & Kemasang: Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
Tag: packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Téknologi Produksi: All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Tantangeng Désain: The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Panélitiang: Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
Inspirasi: IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Wettu Proyék: The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
Alur Opérasi: Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Anggota Tim: Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn
Krédit Gambar: Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
Image #4: IBIS, Bread Culinary Explorers, 2020
Image #5: IBIS, Bread Culinary Explorers, 2020