Pride Shrike Rancangan Maskot naébbu Meng Chih Chiang

Pride Shrike Rancangan Maskot naébbu Meng Chih Chiang iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Tambaga ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

TambagaPeriklanan· 2021

Pride Shrike Rancangan Maskot

ᨑᨗ Meng Chih Chiang

ᨀᨒᨗᨕᨙ: Pingtung County Government

Pammènangngé A' Design Award Tambaga ri Katégori Periklanan

15,498

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #106074

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Pride Shrike Rancangan Maskot

Pride Shrike iyanaritu maskot iya dirancangngé untuk acara olahraga sikola tinggi nasional iya ripattentué ri Pingtung, Taiwan. Maskoté napoléi burung shrike coklat, burung resmi Kabupaten Pingtung, iya ripilei sappo-sappo tau kera iya matteko masittaé ripasangngi sibawa kota kalauka. Naruntu' toi para ahli burung (ornitologis) kunni napa nasitujui na topeng mata cakkaraé, bagian dallé coklat mamerahé, sibawa cappa iko iya mapute'é ridecéngi sibawa tepe'. Maskoté rigambaraki ri laleng bentu grafik enrengngé tiga dimensi, na ripasitujui toi mancaji stiker beranimasi untuk aplikasi pesse'-pesse' iya makkiraga digunai. Tujunna iyanaritu untuk mappallolongeng olahraga sibawa daéra pattarima.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Pride Shrike Rancangan Maskot iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Pride Shrike Rancangan Maskot ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Pride Shrike Rancangan Maskot mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Ukurang & Kemasang: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Tag: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Téknologi Produksi: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Tantangeng Désain: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Panélitiang: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Inspirasi: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Wettu Proyék: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Alur Opérasi: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Anggota Tim: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Krédit Gambar: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang