Cut and Paste Branding naébbu Lisa Winstanley

Cut and Paste Branding naébbu Lisa Winstanley iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Ulaweng ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

UlawengGrafis· 2021

Cut and Paste Branding

ᨑᨗ Lisa Winstanley

ᨀᨒᨗᨕᨙ: Lisa Winstanley

Pammènangngé A' Design Award Ulaweng ri Katégori Grafis

78,862

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #103530

ᨍᨒᨍᨕᨗ ᨒᨙᨅᨗ ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Cut and Paste Branding

Perangkat gawé puniki, Cut and Paste: Preventing Visual Plagiarism, mampappada masalah narekko nasaba séuwa tau ri industri desain, iyaro plagiarisme visual masalah to jarang ripasissélléangngiwi. Puniki nasaba wettuwangenna narekko malai referensi seuwa gambarang sibawa mappakeng nakkoniro. Jari, gawé puniki makkuaranaé mammawa pangissengeng laleng bagi-baginna to marebbu mabbicara plagiarisme visual sibawa mattaro iami ri olona pasissélleangeng mapparebbi kreativitas.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Cut and Paste Branding iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Cut and Paste Branding ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Cut and Paste Branding mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Ukurang & Kemasang: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tag: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Téknologi Produksi: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Tantangeng Désain: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Panélitiang: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspirasi: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Wettu Proyék: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Alur Opérasi: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Paténg: Copyrights belong to Lisa Winstanley, 2020
Anggota Tim: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Krédit Gambar: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng