Pizzamax Identitas Merek naébbu Salvita Bingelyte

Pizzamax Identitas Merek naébbu Salvita Bingelyte iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2020

Pizzamax Identitas Merek

ᨑᨗ Salvita Bingelyte

ᨀᨒᨗᨕᨙ: Salvita Design

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

13,464

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #102715

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Pizzamax Identitas Merek

Pizzamax iyanaritu identitas merek untuk séddi rantai réstoran pizza cè'dé' ri Lithuania. Identitas riolo mappaddupa siyagangngaré gaya gerafi na mabbéré risi'na cakkediyani engka pengertian tentang merek untuk pallanggana. Rédesain iyaé pake logo iya ripakasingkeru'na sibawa waranna cella', mawitang, sibawa maputé, wanna-wanna iya massibawang lao ri pizza Italia klasik. Ada-ada "pizza" sibawa "max" ripaddisséngngi ri seddéna kartu bisnis sibawa dus pizza. Huru' M sibawa X mappunnai cappa' iya makkolo', iya mappaccinaungngi tukang roti iya tiwi'i pizza sibawa lima'na iya matteru'é. Identitas iyaé ripakéi ri kartu bisnis, kertas resmi, dus pizza, sibawa pakéang.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Pizzamax Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Pizzamax Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Pizzamax Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Ukurang & Kemasang: I created business cards, letterhead, pizza box and clothing branding.
Tag: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Téknologi Produksi: I opted to use classic colors on white and black backgrounds.
Tantangeng Désain: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Panélitiang: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspirasi: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Wettu Proyék: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Alur Opérasi: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Krédit Gambar: Copywriter Erin Hope Stevens