Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian naébbu Bloom GmbH Nuernberg iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.
UlawengKemasan· 2020
Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian
ᨀᨒᨗᨕᨙ: Bloom GmbH Nürnberg
Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan
Pammènangngé Anugérah Naparessoi
Paressoi Status Anugérah untu #102378ᨉᨙᨔᨕᨗᨊᨙ
ᨄᨙᨑᨗᨖᨒ Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian
Ri wettu meddéwatana, to appabire lokal lettei biréna namatuwa ri lembang batu maccoaqna letteqé 600 taung ri awana benteng Nuremberg. Nappaénne séuwwana, pakkena "AEcht Nuernberger Kellerbier" mangolo giling ri wettu riolona tongengngi. Label biré pacinikié gambar tangnga benteng miteppe ri watu sibawa tong kajué ri lembangna, ripancajié dénnang aksara gaya lawasé. Label pangeppelongngé sibawa cap dagang kompania "St. Mauritius" sibawa tutup warna tembaga mppaéloé kasaleang sibawa pangngissengeng.
ᨄᨂᨑᨁᨙ
ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng
Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Tucher AEcht Nuernberger Kellerbier Desain Pakke Bire Bavarian mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.
ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ
ᨀᨗ ᨄᨙᨑᨙ
ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.
- Sipa Khas
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Ukurang & Kemasang
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tag
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Tantangeng Désain
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspirasi
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Paténg
- Tucher Bräu GmbH und Co. KG
- Anggota Tim
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Krédit Gambar
- Bloom GmbH Nürnberg
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