Shiny Meadow A2 Botolo' Susu naébbu Mengniu Dairy

Shiny Meadow A2 Botolo' Susu naébbu Mengniu Dairy iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2020

Shiny Meadow A2 Botolo' Susu

ᨑᨗ Mengniu Dairy

ᨀᨒᨗᨕᨙ: China Mengniu Dairy Company Co., Ltd.

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

28,232

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #101529

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Shiny Meadow A2 Botolo' Susu

Shiny Meadow A2 iyanaritu botolo' iya ripancajiyé untu' susu baru. Botolo'é ripancaji polé ri PET iya mattemmu' ladde'na, iya mabbéréangngi rupa taué padai kaca. Bentu'na ripasadékengngi ri botolo' kaca susu klasik Éropa nariulang mabbi' ri laleng olo baru. Séddi onrong macakka' mabbélae mappaitangngi susu iya engkaé ri laleng, angkanna produ'é weddingngi riita mattulili. Séddi tanra A2 battowa ri tengngana ripasséddi sibawa piramida inanré untu' pancaji rupa mérékna. Botolo'é mattampung 720 ml sibawa waraga battowa maksimumna 80 mm nenniya tanre'na 238 mm. Rancangangngé mattuju untu' pappéddéang kesésekéang sibawa kacakkang.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Shiny Meadow A2 Botolo' Susu iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Shiny Meadow A2 Botolo' Susu ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Shiny Meadow A2 Botolo' Susu iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Ukurang & Kemasang: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Tag: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Téknologi Produksi: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Tantangeng Désain: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Panélitiang: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspirasi: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Wettu Proyék: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Alur Opérasi: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Paténg: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Anggota Tim: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Krédit Gambar: .