Buchanan's Red Seal Ambalaža za bocu viskija od Pierre Delebois - forceMAJEURE Design

Dizajn Buchanan's Red Seal Ambalaža za bocu viskija od dizajnera Pierre Delebois - forceMAJEURE Design je visoko cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ZlatoPakovanje· 2020

Buchanan's Red Seal Ambalaža za bocu viskija

autor Pierre Delebois - forceMAJEURE Design

Klijent: Diageo

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Pakovanje

35,856

Verificirani dobitnik nagrade

Verificirajte status nagrade za #99305

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Buchanan's Red Seal Ambalaža za bocu viskija

Buchanan's Red Seal je dizajn ambalaže za blended viski. Dizajn obuhvata novu strukturu boce, etikete i poklon kutiju. Boca ima meke krivulje koje uokviruju crveni pečat smješten u središtu prednje strane. Grb Buchanan's je reljefno utisnut na zadnjoj strani stakla, tako da je grb vidljiv kroz prednju stranu. Reljefno utisnut potpis nalazi se pored pečata. Ćilibarska boja stakla prelazi u zelenu nijansu pri dnu, što je karakteristika zajednička cijeloj liniji proizvoda. Poklon kutija se otvara poput knjige otkrivajući bocu.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Buchanan's Red Seal Ambalaža za bocu viskija je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Buchanan's Red Seal Ambalaža za bocu viskija bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Buchanan's Red Seal Ambalaža za bocu viskija stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Dimenzije i pakovanje: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Oznake: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Tehnologija proizvodnje: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Dizajnerski izazov: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Inspiracija: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Članovi tima: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Autorstvo slika: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio