Dizajn Hailuo Ambalaža za slušalice od dizajnera Xiaomi je visoko cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ZlatoPakovanje· 2020

Hailuo Ambalaža za slušalice

autor Xiaomi

Klijent: Xiaomi

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Hailuo Ambalaža za slušalice

Hailuo je dizajn ambalaže kreiran za bubice (in-ear slušalice). Umjesto prikazivanja fotografije proizvoda, ambalaža predstavlja sliku presječene školjke nautilusa sa slušalicom smještenom unutar spiralne šupljine. Spiralni oblik školjke povezan je s rezonancom zvuka. Cijela slika je reljefno utisnuta na površinu kako bi nautilus djelovao stvarno. Srebrni papir s crnom tintom daje ambalaži suptilan sjaj koji sugeriše naprednu tehnologiju. Kutija na izvlačenje sadrži dva sloja, tako da se slušalica i njeni kablovi vide prvi, dok se dodatna oprema nalazi ispod.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Hailuo Ambalaža za slušalice je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Hailuo Ambalaža za slušalice bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Hailuo Ambalaža za slušalice stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimenzije i pakovanje: Package size(L x W x H):210 x 135 x 58mm
Oznake: Headphone, shell, black, packaging, technology
Tehnologija proizvodnje: The packaging uses emboss on the image. It also uses silver paper with black ink.
Dizajnerski izazov: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Istraživanje: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiracija: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Trajanje projekta: December 2019 Beijing and finished in February in Beijing, China.
Tok rada: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patenti: Copyrights belong to Xiaomi, 2020
Članovi tima: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Autorstvo slika: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han