Logothetis Pakovanje hrane od Antonia Skaraki

Dizajn Logothetis Pakovanje hrane od dizajnera Antonia Skaraki je visoko cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ZlatoPakovanje· 2021

Logothetis Pakovanje hrane

autor Antonia Skaraki

Klijent: Logothetis

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Logothetis Pakovanje hrane

Majka Priroda, vječna inspiracija, dovodi do izuzetnog dizajna za tradicionalan način rada. Logothetis Farm u Zakynthosu, Grčka, ističe vrijednosti i značaj legendarnog grčkog naslijeđa na dinamičan način. Doživljaj od farme do trpeze susreće magiju dizajna, pripovijedanja priča i brendiranja. Sa klasičnim i čistim identitetom i raziglanim obrtom za današnju publiku, pakovanje stvara toplu auru koja poziva sve potrošače da ga uzmu!

Priznanje

O nagradi Zlatna nagrada A' Design Award

Logothetis Pakovanje hrane je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Logothetis Pakovanje hrane bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Logothetis Pakovanje hrane stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Dimenzije i pakovanje: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Oznake: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Tehnologija proizvodnje: Glass jars, paper boxes and metal tins.
Dizajnerski izazov: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Istraživanje: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiracija: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Trajanje projekta: The project began and finished in 2019 in Athens, Greece.
Tok rada: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Članovi tima: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Autorstvo slika: A.S. Advertising, 2019