Dizajn Creative Trade Mark Ambalaža za med od dizajnera Zanas Karenauskas je visoko cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u kategoriji Dizajn Pakovanja.
ZlatoPakovanje· 2020
Creative Trade Mark Ambalaža za med
autor Zanas Karenauskas
Klijent: Lithuanian local bee farm Honey Moon
Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Pakovanje
Verificirani dobitnik nagrade
Verificirajte status nagrade za #91735Dizajn
O dizajnu Creative Trade Mark Ambalaža za med
The Botanic je dizajn ambalaže za sirovi med predstavljen u staklenoj tegli od 380 ml. Etiketa je izrađena od tamnozelenog nepremazanog papira i oblikovana višeslojnim slijepim tiskom (debossing) i izrezanim šesterokutom, formom koja podsjeća na saće. Elementi mat sitotiska i prozirne sjajne folije dodaju kontrast tamnoj pozadini. Dvostrana presavijena viseća etiketa nosi opis proizvoda. Svaka tegla zatvorena je drvenim poklopcem ručno izrađenim od lipovog drveta, stabla čiji nektar sakupljaju pčele. Dizajn odražava čistoću sirovog meda.
Priznanje
O nagradi Zlatna nagrada A' Design Award
Creative Trade Mark Ambalaža za med je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Creative Trade Mark Ambalaža za med bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Creative Trade Mark Ambalaža za med stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Dimenzije i pakovanje
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Oznake
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Tehnologija proizvodnje
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Dizajnerski izazov
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Istraživanje
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Inspiracija
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Trajanje projekta
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Tok rada
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Članovi tima
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Autorstvo slika
- Photo: Produck, MIndaugas Norkaitis
Sponzorisano
Istražite izvan Designers.org
Otkrijte proizvode, usluge i prilike od naših oglašivačkih partnera.
Još za istraživanje
Srodni dizajni
Istražite više nagrađenih dizajna iz iste kategorije, odabranih prema zaslugama.
