Macau Light Festival 2018 TVC TV reklama od Puzzle Lai Meng Tak

Dizajn Macau Light Festival 2018 TVC TV reklama od dizajnera Puzzle Lai Meng Tak je visoko cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u kategoriji Dizajn Filma, Videa i Animacije.

SrebroFilm· 2020

Macau Light Festival 2018 TVC TV reklama

autor Puzzle Lai Meng Tak

Klijent: Mirage Visuals

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Film

34,062

Verificirani dobitnik nagrade

Verificirajte status nagrade za #89403

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Macau Light Festival 2018 TVC TV reklama

TVC za Macau Light Festival 2018 je televizijska reklama kreirana za promociju gradskog festivala svjetla. Reklama predstavlja festival kao vremenski tunel. Pogled iz prvog lica vodi gledaoca kroz svjetlosne instalacije, trodimenzionalno projekcijsko mapiranje i interaktivne igre. Lokalni elementi gastronomije, arhitekture, kulture i kreativnosti prikazani su kao instalaciona umjetnost unutar animacije. Svi kadrovi planirani su u storyboardu i testirani kao demo pokret u trodimenzionalnom softveru prije snimanja. Kombinovani su snimci uživo, vizuelni efekti i pokretna grafika.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Macau Light Festival 2018 TVC TV reklama je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Macau Light Festival 2018 TVC TV reklama bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Macau Light Festival 2018 TVC TV reklama je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Dimenzije i pakovanje: HD 1920X1080 Video
Oznake: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Tehnologija proizvodnje: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Dizajnerski izazov: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Istraživanje: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Inspiracija: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Trajanje projekta: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Tok rada: Video file can be operated in every video player
Patenti: Copyrights belong to MIRAGE VISUALS 2019
Članovi tima: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang