Mi Sports Bluetooth Headset Mini Ambalaža za slušalice od Xiaomi

Dizajn Mi Sports Bluetooth Headset Mini Ambalaža za slušalice od dizajnera Xiaomi je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2020

Mi Sports Bluetooth Headset Mini Ambalaža za slušalice

autor Xiaomi

Klijent: Xiaomi

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Mi Sports Bluetooth Headset Mini Ambalaža za slušalice

Mi Sports Bluetooth Headset Mini je ambalaža dizajnirana za sportske Bluetooth slušalice. Prednja strana pakovanja prikazuje samo slušne umetke i kontroler, dok kabl ostaje skriven. PET uložak unutra drži slušalice na mjestu, a vanjsku ljusku čini papirni omot. Gledano izdaleka, dva slušna umetka djeluju kao oči, a kontroler kao usta. Dodane boje i štampani detalji pretvaraju svako pakovanje u emoji lice s različitim izrazom. Dizajn ima za cilj da privuče mlade kupce uz nisku cijenu proizvodnje.

Priznanje

O nagradi Željezna nagrada A' Design Award

Mi Sports Bluetooth Headset Mini Ambalaža za slušalice je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Mi Sports Bluetooth Headset Mini Ambalaža za slušalice bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Mi Sports Bluetooth Headset Mini Ambalaža za slušalice se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimenzije i pakovanje: dimension height 79mm, Length 110mm, width 28mm
Oznake: Handset, electronic, emoji, packaging, colorful
Tehnologija proizvodnje: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Dizajnerski izazov: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Istraživanje: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiracija: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Trajanje projekta: The project started in April 2018 and finished in April 2019 in Beijing, China
Tok rada: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patenti: Copyrights belong to Xiaomi, 2019
Članovi tima: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Autorstvo slika: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge