Akimbo Coffee Beer Ambalaža za piće od Wen Liu and Kaichen Xie

Dizajn Akimbo Coffee Beer Ambalaža za piće od dizajnera Wen Liu and Kaichen Xie je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2020

Akimbo Coffee Beer Ambalaža za piće

autor Wen Liu and Kaichen Xie

Klijent: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Akimbo Coffee Beer Ambalaža za piće

Akimbo Coffee Beer je dizajn ambalaže za dva zanatska kafena piva nastala kroz partnerstvo brenda kafe i pivovare. Piva se prodaju u aluminijskim limenkama, a vanjska kutija ima dimenzije 115 milimetara u dužini, 66 milimetara u širini i 66 milimetara u visini. Ručno oslikana ilustracija i retro font pisan rukom daju limenkama opušten i osvježavajući karakter. Ilustracija prikazuje maskote oba brenda kako surfaju na moru. Dizajn je namijenjen mladim potrošačima i jasno naznačava da se radi o alkoholnom piću.

Priznanje

O nagradi Brončana nagrada A' Design Award

Akimbo Coffee Beer Ambalaža za piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Akimbo Coffee Beer Ambalaža za piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Akimbo Coffee Beer Ambalaža za piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimenzije i pakovanje: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Oznake: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Tehnologija proizvodnje: The material of the packaging is an aluminum can.
Dizajnerski izazov: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Istraživanje: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiracija: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Trajanje projekta: The project started in September 2018 and finished in October 2018 Shenzhen.
Tok rada: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Članovi tima: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Autorstvo slika: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018