East Side Talijansko Craft Pivo od Roberto Terrinoni

Dizajn East Side Talijansko Craft Pivo od dizajnera Roberto Terrinoni je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2020

East Side Talijansko Craft Pivo

autor Roberto Terrinoni

Klijent: Roberto Terrinoni

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu East Side Talijansko Craft Pivo

Zanatsko pivo u malom gradu u središnjoj Italiji, svako pivo ima svoju priču, svaka priča ispričana je na svojoj etiketi. Osim što je elegantan i svestran, tehnika kolaža omogućava umetanje nekih vizualnih elemenata koji ističu identitet proizvoda, poput referenci na značenje imena, tipologije piva i njegovih sastojaka. Dizajn logotipa, koji predstavlja korporativni identitet, zasnovan je na jednostavnom obliku. Ovaj oblik je reproduciran na matricama na etiketama i na sistemu simbola svakog pojedinog piva pomoću prilagodbe koja je obojena i heraldički.

Priznanje

O nagradi Brončana nagrada A' Design Award

East Side Talijansko Craft Pivo je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da East Side Talijansko Craft Pivo bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. East Side Talijansko Craft Pivo sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimenzije i pakovanje: 8,5x9 cm
Oznake: beer, collage, packaging, label, italy,
Tehnologija proizvodnje: Paper, off-set print, screen printing polishing
Dizajnerski izazov: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Istraživanje: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiracija: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Trajanje projekta: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Tok rada: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Autorstvo slika: video by east side brewing