KannuNaUm Vinske Etikete od Giovanni Murgia - Redfish Adv

Dizajn KannuNaUm Vinske Etikete od dizajnera Giovanni Murgia - Redfish Adv je visoko cijenjeni dobitnik prestižne nagrade 2019 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2019

KannuNaUm Vinske Etikete

autor Giovanni Murgia - Redfish Adv

Klijent: Cantina Ogliastra

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu KannuNaUm Vinske Etikete

Dizajn vinskih etiketa KannuNaUm odlikuje se profinjenim i minimalnim stilom dobivenim pretraživanjem simbola koji mogu predstavljati njihovu povijest. Teritorij, kultura i strast vinogradara Zemlje dugovječnosti objedinjeni su u ove dvije koordinirane oznake. Sve je pojačano dizajnom stogodišnje vinove loze koja je rađena tehnikom zlata izlivenog u 3D. Ikonografski dizajn koji predstavlja historiju ovih vina, a sa njima i povijest zemlje iz koje se rodi, Ogliastra, Zemlja stogodišnjaka na Sardiniji.

Priznanje

O nagradi Srebrna nagrada A' Design Award

KannuNaUm Vinske Etikete je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da KannuNaUm Vinske Etikete bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. KannuNaUm Vinske Etikete je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimenzije i pakovanje: The labels are 120 mm x 130 mm
Oznake: wine, history, label, sardinia, italy
Tehnologija proizvodnje: The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Dizajnerski izazov: The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Istraživanje: The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiracija: The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Trajanje projekta: The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Tok rada: The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Članovi tima: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Autorstvo slika: Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver