Hong Jiu Ambalaža za alkoholno piće od Tian Sheng Cheng

Dizajn Hong Jiu Ambalaža za alkoholno piće od dizajnera Tian Sheng Cheng je visoko cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2026

Hong Jiu Ambalaža za alkoholno piće

autor Tian Sheng Cheng

Klijent: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Hong Jiu Ambalaža za alkoholno piće

Hong Jiu je poklon pakovanje za baijiu, jako kinesko alkoholno piće. Boca ima oblik tradicionalnog kineskog lučnog mosta i izrađena je od visokoborosilikatnog kristalnog stakla, odabranog zbog prozirnosti i otpornosti na udarce. Pozlaćeni metalni krov, izrađen preciznom tehnikom livenja s izgubljenim voskom, te cloisonné motivi oblaka, ždralova i cvijeća ukrašavaju vrh. Kada se poklopac otvori, unutrašnjost se rasklapa poput pejzažne slike iza boce. Podloga također služi kao stalak za izlaganje, tako da se boca može čuvati kao ukras na radnom stolu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Hong Jiu Ambalaža za alkoholno piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Hong Jiu Ambalaža za alkoholno piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Hong Jiu Ambalaža za alkoholno piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
Dimenzije i pakovanje: The bottle has a diameter of 250 millimeters and a height of 180 millimeters
Tehnologija proizvodnje: We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
Dizajnerski izazov: The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
Istraživanje: Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
Inspiracija: This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
Trajanje projekta: The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
Tok rada: When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.