Dizajn Kweichow Moutai Osaka Expo Edition Ambalaža za alkoholno piće od dizajnera Ying Song Brand Design Shenzhen Co., Ltd je visoko cijenjeni dobitnik prestižne nagrade 2026 Zlatna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ZlatoPakovanje· 2026

Kweichow Moutai Osaka Expo Edition Ambalaža za alkoholno piće

autor Ying Song Brand Design Shenzhen Co., Ltd

Klijent: Kweichow Moutai Co., Ltd.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Kweichow Moutai Osaka Expo Edition Ambalaža za alkoholno piće

Kweichow Moutai Osaka Expo Edition je dizajn ambalaže za komemorativno alkoholno piće kreirano za Svjetsku izložbu Expo 2025 u Osaki. Forma je inspirisana vanjskim izgledom Kineskog paviljona i podsjeća na tradicionalne kineske knjige od bambusovih pločica. Keramička boca stoji unutar metalnog pejzaža, a kutija je izrađena od ekološke bambusove ploče, metala i umjetne kože. Metalna vremenska linija na vrhu kutije obilježava dugogodišnji odnos između brenda i Svjetske izložbe. Metalna ručka u obliku vinskog vrča klizi duž vremenske linije kako bi se kutija rotiranjem otvorila.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Kweichow Moutai Osaka Expo Edition Ambalaža za alkoholno piće je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Kweichow Moutai Osaka Expo Edition Ambalaža za alkoholno piće bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Kweichow Moutai Osaka Expo Edition Ambalaža za alkoholno piće stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Dimenzije i pakovanje: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Oznake: Chinese Baijiu packaging, packaging design, commemorative wine
Tehnologija proizvodnje: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Dizajnerski izazov: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Istraživanje: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Inspiracija: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Trajanje projekta: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Tok rada: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Članovi tima: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Autorstvo slika: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025