Cny Design For The Year Of The Snake Pakovanje za mlijeko od Mengniu Gaoke Fresh Dairy Products

Dizajn Cny Design For The Year Of The Snake Pakovanje za mlijeko od dizajnera Mengniu Gaoke Fresh Dairy Products je visoko cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2025

Cny Design For The Year Of The Snake Pakovanje za mlijeko

autor Mengniu Gaoke Fresh Dairy Products

Klijent: Mengniu Gaoke Fresh Dairy Products

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Cny Design For The Year Of The Snake Pakovanje za mlijeko

Cny Design For The Year Of The Snake je etiketa za pakovanje mlijeka u ograničenom izdanju, kreirana povodom kineske Godine zmije. Etiketa je izrađena od dvoslojnog prozirnog BOPP materijala. Gornji sloj prikazuje geometrijski uzorak zmije koji simbolizira sreću. Crveni trokutasti ugao s izdignutim rubom omogućava odljepljivanje gornjeg sloja, otkrivajući skrivene blagoslove na teme poput ljubavi, bogatstva, karijere i ispita. Čin odljepljivanja pretvara ispijanje svježeg mlijeka u mali ritual. Lokalizirano vruće štampanje folijom dodaje vizuelnu dubinu dizajnu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Cny Design For The Year Of The Snake Pakovanje za mlijeko je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Cny Design For The Year Of The Snake Pakovanje za mlijeko bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Cny Design For The Year Of The Snake Pakovanje za mlijeko je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Dimenzije i pakovanje: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Oznake: Year of the snake, Zodiac, Milk, Packaging,Good luck
Tehnologija proizvodnje: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Dizajnerski izazov: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Istraživanje: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspiracija: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Trajanje projekta: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Tok rada: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Članovi tima: Design Director: Li Huang
Designer:Shen Jia Ting
Autorstvo slika: Mengniu Gaoke Fresh Dairy Products