Moutai Dream Red Pakovanje za vino od Heng Luo and Yi Huang

Dizajn Moutai Dream Red Pakovanje za vino od dizajnera Heng Luo and Yi Huang je visoko cijenjeni dobitnik prestižne nagrade 2025 Platinska nagrada A' Design Award u kategoriji Dizajn Pakovanja.

PlatinaPakovanje· 2025

Moutai Dream Red Pakovanje za vino

autor Heng Luo and Yi Huang

Klijent: Moutai Industrial Design Center

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Moutai Dream Red Pakovanje za vino

Moutai Dream Red je dizajn pakovanja kreiran za kineski alkoholni proizvod. Pakovanje ima dimenzije 137 x 137 x 360 milimetara i koristi cinober crvenu boju inspirisanu lakiranim predmetima iz dinastije Han, u kombinaciji sa crnom bojom za premium izgled. Ilustracija prikazuje maskotu brenda kako podiže čašu u znak slavlja. Struktura primjenjuje tehniku perforiranja, vrući otisak folijom i ultraljubičastu štampu na obnovljivom specijalnom papiru. Oko 95 posto pakovanja je ekološki prihvatljivo i biorazgradivo. Dizajn je namijenjen za poklone, kolekcionarstvo i upotrebu na banketima.

Priznanje

O nagradi Platinska nagrada A' Design Award

Moutai Dream Red Pakovanje za vino je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje zaista izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čuda su stvaranja, svjedočanstva granica intelektualne kreativnosti i pokazuju neprevaziđen profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jedne ere, doprinose dobrobiti društva i pomjeraju granice umjetnosti, nauke, dizajna i tehnologije. Moutai Dream Red Pakovanje za vino pokazuje uzvišen nivo izvrsnosti i nesumnjivo čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Moutai Dream Red Pakovanje za vino je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, inspirira, oduševljava i pali veliku radost.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Dimenzije i pakovanje: 137x137x360mm
Oznake: Moutai, Wine, Chinese Red, Dream, Romance
Tehnologija proizvodnje: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Dizajnerski izazov: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Istraživanje: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiracija: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Trajanje projekta: Renhuai city, 5 March 2024-19 April 2024
Tok rada: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Članovi tima: Heng Luo
Yi Huang
Autorstvo slika: Moutai Industrial Design Center