Fila Kids Amore Dječija obuća od Boson Zhang, Mingyan He and Chunhe Jin

Dizajn Fila Kids Amore Dječija obuća od dizajnera Boson Zhang, Mingyan He and Chunhe Jin je visoko cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u kategoriji Dizajn Proizvoda za Bebe, Djecu i Mališane.

SrebroProizvodi za Bebe· 2025

Fila Kids Amore Dječija obuća

autor Boson Zhang, Mingyan He and Chunhe Jin

Klijent: Fila Sports Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Proizvodi za Bebe

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Dizajn

O dizajnu Fila Kids Amore Dječija obuća

Fila Kids Amore je cipela dizajnirana za djecu. Dizajn je inspirisan idejom zagrljaja punog ljubavi, a dvije trake spojene zajedno formiraju oblik srca. Dvoslojni đon podržava udobnost i kretanje. Mekani TPU međuđon prati luk stopala, dok ultra tanki gumeni vanjski đon dodaje stabilnost. Tempur materijal poboljšava amortizaciju, pristajanje i ublažavanje udaraca. Prozračni biorazgradivi materijali i antibakterijska postava pomažu da stopala ostanu suha. Podesive trake omogućavaju djeci da samostalno zakopčaju cipele, a gornji dio se lako čisti.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Fila Kids Amore Dječija obuća je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Fila Kids Amore Dječija obuća bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Fila Kids Amore Dječija obuća je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The FILA Kids Amore shoe prioritizes comfort and functionality with its dual-layer sole structure. A soft TPU midsole contours to the arch for a barefoot-like feel, while the ultra-thin rubber outsole provides stability and natural walking support. The innovative TEMPUR material enhances pressure absorption, fit, and shock resistance, ensuring a comfortable, adaptive experience.
Dimenzije i pakovanje: Main material: mesh/rubber/TPU
Oznake: Children’s shoes, ergonomic design, sustainable materials, foot development, comfort, support, eco-friendly
Tehnologija proizvodnje: Utilizes high-performance biodegradable fibers, low-elasticity eco-friendly Lycra, and antibacterial inner linings for a breathable, moisture-wicking experience. The outer rubber outsole enhances durability, while TEMPUR material ensures optimal foot support. Thoughtful design elements such as flexible grooves, toe protection, and adjustable Velcro straps enhance usability, while eco-friendly materials promote sustainability.
Dizajnerski izazov: The challenge was to balance aesthetics, functionality, and sustainability while ensuring optimal foot support. The use of TEMPUR material in children’s footwear required careful adaptation to maintain flexibility and breathability. Additionally, integrating eco-friendly components while maintaining durability and ease of maintenance was a key focus in the design process.
Istraživanje: The design integrates ergonomic principles to support children's natural walking development. The sole structure follows the foot’s natural movement, while stable support elements enhance durability and safety. Certified materials ensure high performance, breathability, and antibacterial properties, providing both parents and children with a secure and comfortable wearing experience.
Inspiracija: Inspired by the concept of "A Loving Embrace," the design reflects the care and affection parents provide for their children. The heart-shaped straps symbolize warmth and connection, while the playful yet iconic FILA color scheme enhances the emotional and visual appeal.
Trajanje projekta: The project started in September 2024 in China and finished in January 2025 in China.
Tok rada: The FILA KIDS AMORE shoes are designed to offer children a seamless and comfortable wearing experience, ensuring effortless interaction with every step. The wide collar opening allows kids to easily slip their feet in, even for those with chubbier feet. The broad Velcro straps can be adjusted for a secure and customized fit, helping children fasten their shoes independently. The soft, breathable materials keep their feet dry and comfortable throughout the day, while the flexible sole grooves support natural walking movements. The wrap-around fastener ensures a snug fit that won’t slip off, giving parents peace of mind. Additionally, the easy-to-clean upper allows parents to maintain the shoes effortlessly, keeping them fresh even after active play. Whether walking, running, or exploring, the shoes provide stable support and protection, allowing children to move freely and comfortably.
Članovi tima: FILA SPORTS CO., LTD.
Boson ZHANG
Mingyan HE
Chunhe JIN
Yifei WANG
Zhengquan TAO