Serasa Digital Mobilna Aplikacija od Rodolpho Henrique

Dizajn Serasa Digital Mobilna Aplikacija od dizajnera Rodolpho Henrique je visoko cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u kategoriji Dizajn Mobilnih Tehnologija, Aplikacija i Softvera.

ŽeljezoMobilni· 2025

Serasa Digital Mobilna Aplikacija

autor Rodolpho Henrique

Klijent: Serasa

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Mobilni

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Boje

Dizajn

O dizajnu Serasa Digital Mobilna Aplikacija

Serasa je agencija za kreditno izvještavanje koja prikuplja i obrađuje podatke o kreditnom skoru za više od milijarde pojedinaca. Ovaj projekat je imao za cilj redizajn postojeće B2B platforme s jakim fokusom na potrebe korisnika. Sa aspekta proizvoda, cilj je bio smanjenje upita korisničke podrške uz istovremeno povećanje stope konverzije. Glavni izazov bio je preosmišljavanje B2B platforme s korisničko-centričnom perspektivom u industriji gdje povjerenje u kreditne usluge još uvijek nije široko uspostavljeno.

Priznanje

O nagradi Željezna nagrada A' Design Award

Serasa Digital Mobilna Aplikacija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Serasa Digital Mobilna Aplikacija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Serasa Digital Mobilna Aplikacija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Dimenzije i pakovanje: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Oznake: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Tehnologija proizvodnje: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Dizajnerski izazov: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Istraživanje: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inspiracija: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Trajanje projekta: The projects started in January 2023 and finished in December 2023
Tok rada: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Članovi tima: Rodolpho Henrique
Autorstvo slika: Rodolpho Henrique