De Muros a Marcas Izborni predmet, umjetnička knjiga od Paul Joshua Martinez Calderon

Dizajn De Muros a Marcas Izborni predmet, umjetnička knjiga od dizajnera Paul Joshua Martinez Calderon je visoko cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u kategoriji Dizajn Obrazovanja, Nastavnih Pomagala i Sadržaja za Obuku.

BronzaObrazovanje· 2025

De Muros a Marcas Izborni predmet, umjetnička knjiga

autor Paul Joshua Martinez Calderon

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Obrazovanje

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Dizajn

O dizajnu De Muros a Marcas Izborni predmet, umjetnička knjiga

De Muros a Marcas je izborni univerzitetski predmet i umjetnička knjiga kreirani s ciljem da studente umjetnosti i dizajna podučavaju o uličnoj umjetnosti i njenom uticaju na savremeni dizajn. Nastavni plan i program razvijen je uz saradnju sa profesionalcima iz oblasti dizajna i obuhvata historijske i savremene uvide, praktične projekte i završni projekat kroz petnaest sedmičnih časova. Umjetnička knjiga ima dimenzije 32 cm sa 28 cm i kombinuje ručno crtane ilustracije izrađene alkoholnim markerima i akrilnim bojama s digitalnim ilustracijama. Slajdovi i štampani A4 predlošci podržavaju svaki čas.

Priznanje

O nagradi Brončana nagrada A' Design Award

De Muros a Marcas Izborni predmet, umjetnička knjiga je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da De Muros a Marcas Izborni predmet, umjetnička knjiga bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. De Muros a Marcas Izborni predmet, umjetnička knjiga sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Dimenzije i pakovanje: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Oznake: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Tehnologija proizvodnje: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Dizajnerski izazov: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Istraživanje: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Inspiracija: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Trajanje projekta: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Tok rada: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.