Nexus Prostorni doživljaj brenda od Responsive Spaces

Dizajn Nexus Prostorni doživljaj brenda od dizajnera Responsive Spaces je visoko cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u kategoriji Dizajn Interfejsa, Interakcije i Korisničkog Iskustva.

ŽeljezoInterfejs· 2025

Nexus Prostorni doživljaj brenda

autor Responsive Spaces

Klijent: DC Tower

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Interfejs

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Dizajn

O dizajnu Nexus Prostorni doživljaj brenda

Na centralnoj poziciji u najvišoj zgradi u Austriji, bečkom DC Tower-u, Responsive Spaces je kreirao brendovski prostor za doživljaj vrijednosti tornja: Nexus predstavlja mjesto za odmor, povezivanje i ponovno povezivanje. Ova medijska instalacija koristi digitalne informacije, zvuk i svjetlo kako bi posjetitelje odvela na vizualno nabijeno putovanje i emocionalno ih povezala s dušom zgrade. Dodatni dodirni interfejs omogućava gostima da samostalno istražuju sve. Dok se prikazuje digitalni sadržaj, prostoriju preplavljuju svjetlosni obrasci kodirani bojama i vremenski sinhronizovani.

Priznanje

O nagradi Željezna nagrada A' Design Award

Nexus Prostorni doživljaj brenda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Nexus Prostorni doživljaj brenda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Nexus Prostorni doživljaj brenda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Dimenzije i pakovanje: The room as the size of approximately 3 meters in width and 12 meters in length
Oznake: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Tehnologija proizvodnje: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Dizajnerski izazov: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Istraživanje: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspiracija: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Trajanje projekta: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Tok rada: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patenti: none
Članovi tima: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Autorstvo slika: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ