Collection 10 Years of Shede Ambalaža za alkoholno piće od Dong Jinghong and Wei Li

Dizajn Collection 10 Years of Shede Ambalaža za alkoholno piće od dizajnera Dong Jinghong and Wei Li je visoko cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2025

Collection 10 Years of Shede Ambalaža za alkoholno piće

autor Dong Jinghong and Wei Li

Klijent: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Collection 10 Years of Shede Ambalaža za alkoholno piće

Kolekcija 10 godina Shedea je ambalaža za kineski baijiu liker. Dizajn se oslanja na dva tradicionalna kineska zanata, štampu pomičnim slovima i izradu papira. Elementi pomičnih slova pojavljuju se na površini vanjske kutije i na čepu boce, raspoređeni u uzorku koji izgleda rasuto, a ipak uredno. Tijelo boce izrezbareno je uzorcima stijena, s udubljenim i ispupčenim površinama koje podsjećaju na deset godina odležavanja i rad majstora tradicionalnih zanata. Papirna i plastična ambalaža na prednjoj strani u potpunosti je reciklabilna i prirodno razgradiva. Dizajn zadržava jednostavne forme i jasne proporcije.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Collection 10 Years of Shede Ambalaža za alkoholno piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Collection 10 Years of Shede Ambalaža za alkoholno piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Collection 10 Years of Shede Ambalaža za alkoholno piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang to convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. "Collection · Shede 10 Years" bravely undertakes the mission of"brewing a better life for global families and spreading the beauty of Chinese Baijiu culture", brews ingenious old wine and carries forward Chinese wisdom! To be willing is a kind of wisdom and attitude in life. Only when everything is willing to be willing can harmony and unity be achieved.
Dimenzije i pakovanje: Bottle：Width 170mm x Height 100mm
Outer box：Width 280mm x Height 150mm
Oznake: oriental life aesthetics, movable type printing, papermaking technology, low-carbon life, intangible cultural heritage craftsman
Tehnologija proizvodnje: Movable type printing and papermaking are the crystallization of Chinese wisdom. The integration of the most Chinese cultural achievements on the bottle and packaging all highlight the extraordinary charm of Chinese civilization for thousands of years. "Collection - 10 Years of Shede" inherits the classic vision of Shede brand, uses movable type printing and papermaking design elements to upgrade and optimize the "brand super symbol", focusing on the most Chinese cultural genes.
Dizajnerski izazov: "Collection - 10 Years of Shede" simplifies the overall complexity, with a simple design and sharp proportions. Following the design concept of "less is more", so that the design returns to its original state, presenting a pure and aesthetic sense of Chinese civilization. "Collection - 10 Years of Shede" continues to deepen the strategy of Shede old wine, follows the ideas of Shede Oriental wisdom expression and Oriental life aesthetic creation, and transmits the charm of Chinese civilization.
Istraživanje: Baijiu is rich and fragrant. "Collection - 10 Years of Shede" marks the richness of oriental civilization. With the beauty of oriental charm, it carries the essence of oriental civilization and makes the east more oriental. "Collection · Shede for 10 years" provides another new choice for high-end Baijiu consumers, and undertakes the mission of brewing a better life for global families and spreading the beauty of Chinese Baijiu culture.
Inspiracija: "Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. With the beauty of oriental charm, it carries the essence of oriental civilization and symbolizes its richness, which makes the orient more oriental.
Trajanje projekta: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in August 2023.
Tok rada: The birth of Chinese characters is far from ancient, and it is the soul of human civilization. The stunning movable type printing technique is the crystallization of Chinese civilization. "Collection - 10 Years of Shede" carrying the imprint of the long history of Chinese civilization, showing the most Chinese cultural genes - uneven movable type printing,magnificent ancient Chinese characters and rich texture of rough papermaking, all of which demonstrate the extraordinary charm of the Chinese civilization for thousands of years. The surface of the packaging and bottle caps uses movable type elements, which seem to be scattered but orderly in chaos, and it also highlights the philosophical oriental aesthetics. The bottle body of "Collection - 10 Years of Shede" is carved with rock patterns, one up and down, one concave and one convex, conveying the imprint of ten years old collection and the heart of an intangible cultural heritage craftsman with countless carvings.
Članovi tima: Dong Jinghong 、Li Wei
Autorstvo slika: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Mr. Dong Jinghong
Mr. Li Wei