Fruit Bar Ambalaža za grickalice od Olha Takhtarova

Dizajn Fruit Bar Ambalaža za grickalice od dizajnera Olha Takhtarova je visoko cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2024

Fruit Bar Ambalaža za grickalice

autor Olha Takhtarova

Klijent: SOTB and D

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Fruit Bar Ambalaža za grickalice

Fruit Bar je dizajn ambalaže za seriju prirodnih snack pločica. Grickalice su napravljene od oraščića, voća i sjemenki, bez umjetnih aditiva. Svaka varijanta, uključujući marelicu, smokve, šljivu, datule i multivoće, predstavljena je u pakovanju dimenzija 140 sa 130 milimetara. Živopisni gradijenti u ljubičastoj, narandžastoj, zelenoj, plavoj i crvenoj boji razdvajaju varijante na polici. Ilustrovani likovi predstavljaju svako voće i izražavaju energiju i radost. Za svaki proizvod kreiran je poseban logotip kako bi se podržalo brzo prepoznavanje i brendu dao prijateljski imidž.

Priznanje

O nagradi Željezna nagrada A' Design Award

Fruit Bar Ambalaža za grickalice je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Fruit Bar Ambalaža za grickalice bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Fruit Bar Ambalaža za grickalice se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimenzije i pakovanje: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Oznake: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Tehnologija proizvodnje: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Dizajnerski izazov: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Istraživanje: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiracija: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Trajanje projekta: Poland. The project began in January 2023 and ended in June 2023
Tok rada: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.