Dizajn Sinten Pakovanje kafe od dizajnera Louis Yiu je visoko cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2024

Sinten Pakovanje kafe

autor Louis Yiu

Klijent: SINTEN Coffee Roastery

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Sinten Pakovanje kafe

Izazov ovog projekta dizajna pakovanja bio je osmisliti način kako na pakovanju predstaviti rezultat kojim se Sinten Coffee Roastery ponosi – pružanje kupcima najsvježijeg ukusa i arome prženih zrna kafe. Kako bi se poruka brenda besprijekorno integrirala u vizuelni identitet, dizajner je pronašao inspiraciju u zakonima prirode kroz analizu i dekonstrukciju. Savršene proporcije koje u potpunosti iskorištavaju potencijal premium kafe predstavljene su pomoću linija, čineći dizajn vizuelno privlačnijim.

Priznanje

O nagradi Željezna nagrada A' Design Award

Sinten Pakovanje kafe je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Sinten Pakovanje kafe bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Sinten Pakovanje kafe se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Dimenzije i pakovanje: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Oznake: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Tehnologija proizvodnje: One color printing. Material: Moisture-proof zipper bag and paper
Dizajnerski izazov: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Istraživanje: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Inspiracija: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Trajanje projekta: The project duration is 2 months and is designed in Taipei.
Tok rada: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Patenti: Copyrights belongs to Sinten Coffee Roastery
Članovi tima: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Autorstvo slika: A.S.M.D. Creations