Guyuelongshan Ambalaža za kinesko rižino vino od Yuejun Chen

Dizajn Guyuelongshan Ambalaža za kinesko rižino vino od dizajnera Yuejun Chen je visoko cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2024

Guyuelongshan Ambalaža za kinesko rižino vino

autor Yuejun Chen

Klijent: Shenzhen Red Deer Cultural Creative Design Co., LTD

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

35,140

Verificirani dobitnik nagrade

Verificirajte status nagrade za #153976

Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Guyuelongshan Ambalaža za kinesko rižino vino

Guyuelongshan je dizajn ambalaže za kinesko rižino vino iz provincije Zhejiang u Kini. Vino se proizvodi tradicionalnim postupkom i ima nizak sadržaj alkohola, što ovo piće čini pogodnim za svakodnevnu upotrebu među mlađim potrošačima. Ambalaža slijedi estetiku kineskog pejzažnog slikarstva, a oblik posude asocira na planine, vodu i zalazak sunca. Cilj dizajna je da osvježi jednostavan izgled starije ambalaže za rižino vino i da predstavi orijentalnu kulturu na moderan način. Pakovanje ima dimenzije 340 mm širine, 130 mm dubine i 150 mm visine.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Guyuelongshan Ambalaža za kinesko rižino vino je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Guyuelongshan Ambalaža za kinesko rižino vino bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Guyuelongshan Ambalaža za kinesko rižino vino je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimenzije i pakovanje: Width :340 mm x Depth :130 mm x height :150 mm
Oznake: Chinese liquor, Oriental aesthetics, packaging design, illustration
Tehnologija proizvodnje: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Dizajnerski izazov: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Istraživanje: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiracija: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Trajanje projekta: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Tok rada: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.