Blink App Imidž kampanja od Bloom GmbH Nuernberg

Dizajn Blink App Imidž kampanja od dizajnera Bloom GmbH Nuernberg je visoko cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u kategoriji Dizajn Oglašavanja, Marketinga i Komunikacije.

ŽeljezoOglašavanje· 2024

Blink App Imidž kampanja

autor Bloom GmbH Nuernberg

Klijent: andavis GmbH

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Oglašavanje

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Boje

Dizajn

O dizajnu Blink App Imidž kampanja

Zahvaljujući inovativnoj Blink aplikaciji, čistači zgrada imaju svoje procese pod kontrolom i sve u realnom vremenu. U imidž kampanji, ovo osnaživanje je živo prikazano kroz transformaciju korisnika u superheroje ili akcijske figure, opremljene specijalizovanim priborom za čišćenje. Poruka inspirisana memovima "Onaj trenutak kada..." dodaje dozu humora motivima. Ova smela vizualizacija stvara upečatljiv kontrast u inače rezervisanoj industriji čišćenja, privlačeći pažnju na proizvod.

Priznanje

O nagradi Željezna nagrada A' Design Award

Blink App Imidž kampanja je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Blink App Imidž kampanja bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Blink App Imidž kampanja se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Dimenzije i pakovanje: Striking image campaign in the relevant trade publications of the cleaning industry.
Oznake: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Tehnologija proizvodnje: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Dizajnerski izazov: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Istraživanje: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Inspiracija: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Trajanje projekta: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Članovi tima: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer