The Wine Bag Pakovanje od Antonia Skaraki

Dizajn The Wine Bag Pakovanje od dizajnera Antonia Skaraki je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2024

The Wine Bag Pakovanje

autor Antonia Skaraki

Klijent: The Wine Bag

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu The Wine Bag Pakovanje

Napravljeno isključivo za Lidl, kao limitirana božićna edicija, AS je kreirala pakovanje za 1,5l vina u kutiji, polusuho vino, za klijenta The Wine Barrel. Posuda je dizajnirana da podsjeća na torbicu, uz dodatak zlatnih elemenata koji evociraju svečanu atmosferu i daju osjećaj luksuza. Uključivanje teksture kože unaprijedilo je njen izgled, dajući joj realističan i skup dojam. Kako bi se dovršila transformacija, crvena traka je pričvršćena kao kaiš, pružajući autentičnost dizajnu torbice.

Priznanje

O nagradi Brončana nagrada A' Design Award

The Wine Bag Pakovanje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da The Wine Bag Pakovanje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. The Wine Bag Pakovanje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimenzije i pakovanje: Paper Box Width 250mm x Depth 100mm x Height 185mm
Oznake: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Tehnologija proizvodnje: The package is a bag in box for wine. The outside is paperback.
Dizajnerski izazov: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Istraživanje: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiracija: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Trajanje projekta: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Tok rada: Product was distributed in all Lidl supermarkets throughout Greece.
Članovi tima: creative director: Antonia Skaraki and art director: Andreas Deskas