AS Women Empowerement Korporativni poklon od Antonia Skaraki

Dizajn AS Women Empowerement Korporativni poklon od dizajnera Antonia Skaraki je visoko cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u kategoriji Dizajn Poklona.

ŽeljezoPokloni· 2024

AS Women Empowerement Korporativni poklon

autor Antonia Skaraki

Klijent: As

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pokloni

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Dizajn

O dizajnu AS Women Empowerement Korporativni poklon

A|S je odlučio dizajnirati godišnji korporativni poklon koji služi kao izjava i poziv na akciju inspirisan potrebom da se osnaže žene bilo koje etničke pripadnosti, vjere ili društvenog statusa. Kritska tsikoudia, tradicionalno grčko piće, napunila je boce oblikovane da simbolizuju različite žene, svaka sa posebnim glinenim licem koje služi kao čep, stilski inspirisanim drevnim kikladskim figurama. One su prenosile teme Slobode, Promjene, Jednakosti, Pravde, Obrazovanja, Izbora i Snage. Svaka boca je bila smještena u posebnu kutiju sa umjetničkim grafičkim predstavama i zidnim posterom.

Priznanje

O nagradi Željezna nagrada A' Design Award

AS Women Empowerement Korporativni poklon je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da AS Women Empowerement Korporativni poklon bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. AS Women Empowerement Korporativni poklon se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimenzije i pakovanje: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Oznake: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Tehnologija proizvodnje: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Dizajnerski izazov: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Istraživanje: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiracija: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Trajanje projekta: The project started in December 20 2022 until February 8 2023 in Athens
Tok rada: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Članovi tima: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Autorstvo slika: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi