Not Always Fun Štampani Oglas od Squared

Dizajn Not Always Fun Štampani Oglas od dizajnera Squared je visoko cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u kategoriji Društveni Dizajn.

SrebroDruštveni· 2023

Not Always Fun Štampani Oglas

autor Squared

Klijent: Squared

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Društveni

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Dizajn

O dizajnu Not Always Fun Štampani Oglas

Reklamna kampanja ima za cilj podizanje svijesti o Harlequinovom sindromu. Ovo je sindrom koji pogađa autonomni nervni sistem i povezan je sa odsustvom znojenja i crvenila kože na jednoj strani lica. Agencija je razvila ključne vizuelne ilustracije koje se zasnivaju na suprotstavljanju različitih reprezentacija harlekina s ciljem da rasvijetle nesrazmjer između komične reprezentacije lika i stvarnosti življenja s Harlekinovim sindromom, naglašavajući potrebu za većim razumijevanjem i svjesnošću stanje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Not Always Fun Štampani Oglas je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Not Always Fun Štampani Oglas bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Not Always Fun Štampani Oglas je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimenzije i pakovanje: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Oznake: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Tehnologija proizvodnje: Meticulously crafted illustration is all it is used to achieve the final result.
Dizajnerski izazov: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Istraživanje: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiracija: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Trajanje projekta: The project was developed during the first trimester of 2023.
Tok rada: This is not relevant to the category presented.
Članovi tima: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Autorstvo slika: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared