New Year's Red Envelopes Primarna funkcija: Ambalaža crvene kuverte od CCB Fintech Co., Ltd.

Dizajn New Year's Red Envelopes Primarna funkcija: Ambalaža crvene kuverte od dizajnera CCB Fintech Co., Ltd. je visoko cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2023

New Year's Red Envelopes Primarna funkcija: Ambalaža crvene kuverte

autor CCB Fintech Co., Ltd.

Klijent: China Construction Bank Corporation

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu New Year's Red Envelopes Primarna funkcija: Ambalaža crvene kuverte

Tekst knjige: Novogodišnje crvene kuverte su set od tri dizajna crvenih koverti kreiranih za kinesku Novu godinu. Crvena koverta je tradicionalni kineski poklon koji se koristi za proslavu novogodišnje večeri, a termin Li Shi nosi značenje sretnih stvari i dobre sreće. Svaki dizajn zasnovan je na tradicionalnom pozdravu: prosperitetnoj ribi, sretnoj mandarini i tikvi za bogatstvo. Grafika izvlači formu drevnog kineskog novca i kombinuje tu formu sa svakim simbolom kroz jednostavne tačke, linije i površine. Svaka koverta mjeri 180 sa 90 milimetara.

Priznanje

O nagradi Željezna nagrada A' Design Award

New Year's Red Envelopes Primarna funkcija: Ambalaža crvene kuverte je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da New Year's Red Envelopes Primarna funkcija: Ambalaža crvene kuverte bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. New Year's Red Envelopes Primarna funkcija: Ambalaža crvene kuverte se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Dimenzije i pakovanje: Specifications: electronic image format
Size: 180 * 90mm
Oznake: Red envelopes, New Year's, Chinese, auspicious, luck
Tehnologija proizvodnje: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Dizajnerski izazov: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Istraživanje: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inspiracija: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Trajanje projekta: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Članovi tima: Chen Lei,Shusheng Liu