Ocean Blue Ambalaža za alkoholna pića od Jingzhang Xiao and Dongyan Ruan

Dizajn Ocean Blue Ambalaža za alkoholna pića od dizajnera Jingzhang Xiao and Dongyan Ruan je visoko cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2023

Ocean Blue Ambalaža za alkoholna pića

autor Jingzhang Xiao and Dongyan Ruan

Klijent: Jiangsu Yanghe Distillery Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

20,223

Verificirani dobitnik nagrade

Verificirajte status nagrade za #142370

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Ocean Blue Ambalaža za alkoholna pića

Ocean Blue je dizajn ambalaže za bajiu žestoko piće. Boca prati proporcije Fibonačijeve spirale, dajući uravnotežen i dinamičan oblik koji je lako držati i otvoriti. Gornji dio je završen zlatnim iskricama koje podsjećaju na plažni pijesak, dok je donji dio obojen u morsko plavu boju. Bakrotisak, izrada efekta mačjeg oka i reljefna obrada korišteni su za poboljšanje teksture površine. Vanjska kutija izrađena je od sivog kartonskog papira s bijelom kartonskom unutrašnjošću, pjenastim uloškom i tkanim blister uloškom. Kodni sistem povezuje svaku bocu, kutiju i sanduk kako bi se proizvod zaštitio od krivotvorenja.

Priznanje

O nagradi Brončana nagrada A' Design Award

Ocean Blue Ambalaža za alkoholna pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Ocean Blue Ambalaža za alkoholna pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Ocean Blue Ambalaža za alkoholna pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Dimenzije i pakovanje: 140mmx115mmx320mm，
Oznake: crafts, Baijiu, spirit, packaging, art
Tehnologija proizvodnje: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Dizajnerski izazov: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Istraživanje: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspiracija: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Trajanje projekta: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Tok rada: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Članovi tima: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin