Dream Dance Ice Ribbon Ambalaža za alkoholna pića od Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Dizajn Dream Dance Ice Ribbon Ambalaža za alkoholna pića od dizajnera Liandong Zhang, Huashuang Liu and Zhaoxin Zhu je visoko cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2023

Dream Dance Ice Ribbon Ambalaža za alkoholna pića

autor Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Klijent: Jiangsu Yanghe Distillery Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Dream Dance Ice Ribbon Ambalaža za alkoholna pića

Dream Dance Ice Ribbon je set ambalaže za kineski žestoki alkoholni napitak baijiu. Set predstavlja "blind box" kutiju koja u jednom pakovanju sadrži četiri boce. Svaka boca predstavlja jedan od četiri zimska sporta: brzo klizanje, umjetničko klizanje, kerling i hokej na ledu. Kristalni čep je iznutra ugraviran trodimenzionalnim oblikom koji odgovara svakom sportu. Tijelo boce je fosforescentno, a oblik baze je inspirisan Ledenom trakom (Ice Ribbon) Nacionalnog ovala za brzo klizanje, u kombinaciji sa simbolom beskonačnosti. Kutija je dorađena bronzanjem, reljefnim utiskivanjem i štampom sa motivom pahuljica.

Priznanje

O nagradi Brončana nagrada A' Design Award

Dream Dance Ice Ribbon Ambalaža za alkoholna pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dream Dance Ice Ribbon Ambalaža za alkoholna pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dream Dance Ice Ribbon Ambalaža za alkoholna pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Dimenzije i pakovanje: Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Oznake: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Tehnologija proizvodnje: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Dizajnerski izazov: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Istraživanje: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspiracija: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Trajanje projekta: 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Tok rada: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Članovi tima: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin