Noble 16 Zhenxuan Ambalaža za alkoholna pića od Jingdezhen Jiushan Creative Co., Ltd.

Dizajn Noble 16 Zhenxuan Ambalaža za alkoholna pića od dizajnera Jingdezhen Jiushan Creative Co., Ltd. je visoko cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2023

Noble 16 Zhenxuan Ambalaža za alkoholna pića

autor Jingdezhen Jiushan Creative Co., Ltd.

Klijent: Guiniang Liqour Co., Limited

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Noble 16 Zhenxuan Ambalaža za alkoholna pića

Noble 16 Zhenxuan je ambalaža dizajnirana za premium alkoholno piće. Boca prati klasičan oblik Baijiu-a i izrađena je od keramike sa crnom glazurom. Na površini su isklesane tekuće linije i reljefi primjenom zapadnjačke reljefne tehnike. Uzorak na grliću boce oslanja se na kineske složene cvjetove i zapadnjačke motive ukrasnog lišća. Etiketa je odštampana na zlatnom papiru s tamnim uzorkom. Vanjska oslikana drvena kutija koristi presvlačenje nalik koži i zlatotisak. Unutrašnja stranica prikazuje kotač aroma koji opisuje okus. Cilj je spojiti kinesku i zapadnjačku kulturu alkoholnih pića.

Priznanje

O nagradi Brončana nagrada A' Design Award

Noble 16 Zhenxuan Ambalaža za alkoholna pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Noble 16 Zhenxuan Ambalaža za alkoholna pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Noble 16 Zhenxuan Ambalaža za alkoholna pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Dimenzije i pakovanje: 148*120*280mm
Oznake: Liquor, wine, package design
Tehnologija proizvodnje: The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Dizajnerski izazov: Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Istraživanje: The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Inspiracija: The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Trajanje projekta: The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Tok rada: The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Članovi tima: HN LIU
FANG TAI