Tokyu Garden City Primarna funkcija: Vizuelni identitet, web stranica od Fourdigit Vietnam Co., Ltd.

Dizajn Tokyu Garden City Primarna funkcija: Vizuelni identitet, web stranica od dizajnera Fourdigit Vietnam Co., Ltd. je visoko cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u kategoriji Dizajn Web Stranica i Web Dizajn.

SrebroWeb· 2022

Tokyu Garden City Primarna funkcija: Vizuelni identitet, web stranica

autor Fourdigit Vietnam Co., Ltd.

Klijent: Becamex Tokyu Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Web

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Verificirajte status nagrade za #140456

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Boje

Dizajn

O dizajnu Tokyu Garden City Primarna funkcija: Vizuelni identitet, web stranica

Tokyu Garden City je vizuelni identitet i web stranica za projekat urbanog razvoja u Binh Duong New Cityju, Vijetnam. Dizajn se temelji na gradskoj temi Uvijek novo. Tanke linije izražavaju novinu, a debele linije izražavaju rast, povezujući japanski i vijetnamski dizajn. Web stranica predstavlja osnovne informacije i članke o gradu na vijetnamskom, engleskom i japanskom jeziku. Stranica je izrađena pomoću Reacta i headless sistema za upravljanje sadržajem, tako da ažuriranja ostaju jednostavna. Animacije i fiksni meniji vode korisnike sa bilo koje stranice.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Tokyu Garden City Primarna funkcija: Vizuelni identitet, web stranica je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tokyu Garden City Primarna funkcija: Vizuelni identitet, web stranica bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Tokyu Garden City Primarna funkcija: Vizuelni identitet, web stranica je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Dimenzije i pakovanje: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
Oznake: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Tehnologija proizvodnje: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Dizajnerski izazov: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Istraživanje: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
Inspiracija: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Trajanje projekta: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
Tok rada: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Članovi tima: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung