Alpine Sprout Pakovanje zelenog čaja od Jie Yang

Dizajn Alpine Sprout Pakovanje zelenog čaja od dizajnera Jie Yang je visoko cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2022

Alpine Sprout Pakovanje zelenog čaja

autor Jie Yang

Klijent: Decelent

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Alpine Sprout Pakovanje zelenog čaja

Alpine Sprout je dizajn pakovanja za alpski zeleni čaj uzgojen u okrugu Wufeng, provincija Hubei, Kina. Čaj raste na visokim planinama i liticama, a branje listova je izuzetno zahtjevno. Apstraktni oblici strmih planina i kineska kaligrafija prikazani su na vanjskoj kutiji kako bi odražavali surovo okruženje uzgoja i naporan rad berača čaja. Reljefni i udubljeni uzorak na bočnoj strani kutije podsjeća na drevni put čaja i konja. Vanjska kutija izrađena je od razgradivog kartona, dok se čaj unutra čuva u razgradivoj papirnoj vrećici.

Priznanje

O nagradi Brončana nagrada A' Design Award

Alpine Sprout Pakovanje zelenog čaja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Alpine Sprout Pakovanje zelenog čaja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Alpine Sprout Pakovanje zelenog čaja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Dimenzije i pakovanje: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Oznake: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Tehnologija proizvodnje: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Dizajnerski izazov: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Istraživanje: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspiracija: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Trajanje projekta: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Tok rada: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Članovi tima: JieYang