The Land of Rocks Izložbeni štand od Weixian He and Baoyang Wei

Dizajn The Land of Rocks Izložbeni štand od dizajnera Weixian He and Baoyang Wei je visoko cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u kategoriji Dizajn Arhitekture Sajmova, Enterijera i Izložbi.

SrebroSajam· 2023

The Land of Rocks Izložbeni štand

autor Weixian He and Baoyang Wei

Klijent: Wise Space Aesthetics

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Sajam

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Dizajn

O dizajnu The Land of Rocks Izložbeni štand

The Land of Rocks je privremeni izložbeni prostor kreiran za brend sinterovanog kamena na Guangzhou Design Week-u 2020. godine. Štand se prostire na 180 kvadratnih metara. Poluzatvoreni i poluotvoreni raspored vodi posjetioce duž raznovrsne rute, dok isječeni otvori u raspoređenim zidovima omogućavaju da se uzorci kamena vide izvana i iznutra. Zakrivljena struktura nazvana Rock Flower nalazi se u središtu pozornice. Dizajn čini odnos između sinterovanog kamena, stanovanja i grada vidljivim i lakim za doživljaj.

Priznanje

O nagradi Srebrna nagrada A' Design Award

The Land of Rocks Izložbeni štand je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da The Land of Rocks Izložbeni štand bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. The Land of Rocks Izložbeni štand je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: "Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
Dimenzije i pakovanje: 180sqm
Oznake: Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
Tehnologija proizvodnje: Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
Dizajnerski izazov: The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
Istraživanje: From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
Inspiracija: What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
Trajanje projekta: The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
Tok rada: To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
Članovi tima: Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang
Autorstvo slika: Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu