Bank of England Fotografija od Matteo Ruisi

Dizajn Bank of England Fotografija od dizajnera Matteo Ruisi je visoko cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u kategoriji Dizajn Fotografije i Foto Manipulacije.

BronzaFotografija· 2022

Bank of England Fotografija

autor Matteo Ruisi

Klijent: Bank of England

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Fotografija

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Boje

Dizajn

O dizajnu Bank of England Fotografija

Jedna od funkcija Banke Engleske je štampanje novčanica. Novčanice britanske funte sterlinga imaju različite karakteristike koje ih čine jedinstvenim. Fotografija novčanica je uvedena kao dio šireg projekta vizuelnog identiteta, međutim, novčanice se mogu reprodukovati samo uz poštovanje strogih propisa. Fotografije, snimljene makro objektivom, prikazuju sigurnosne karakteristike, likove i ljepotu njihovog dizajna. Slike su grupisane u 3 kategorije: grupe novčanica, detalji i apstraktno.

Priznanje

O nagradi Brončana nagrada A' Design Award

Bank of England Fotografija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Bank of England Fotografija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Bank of England Fotografija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimenzije i pakovanje: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Oznake: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Tehnologija proizvodnje: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Dizajnerski izazov: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Istraživanje: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspiracija: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Trajanje projekta: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Tok rada: Images for branded photography can be used on digital and print applications.
Patenti: Bank of England
Članovi tima: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Autorstvo slika: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell