Sugar of Wagu Ambalaža za bombone od Jie Yang

Dizajn Sugar of Wagu Ambalaža za bombone od dizajnera Jie Yang je visoko cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2022

Sugar of Wagu Ambalaža za bombone

autor Jie Yang

Klijent: Decelent

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Sugar of Wagu Ambalaža za bombone

Šećer Wagu je dizajn ambalaže za tradicionalni bombon napravljen od zrna amaranta u Hubeiju, Kina. Ovaj bombon je lokalni specijalitet naroda Tujia. Kruta papirna ljuska se štampa u ravnom obliku, a zatim savija u oblik tigra, dok se slatkiši smještaju u šarenom trbuhu. Sve boje potiču iz uzoraka brokata Tujia i izvučene su iz lokalnog rastinja. Ovi prirodni pigmenti blijede nakon približno godinu dana, tako da se ambalaža vraća prirodi. Cilj dizajna je da malo poznati regionalni specijalitet učini prepoznatljivim širem krugu javnosti.

Priznanje

O nagradi Brončana nagrada A' Design Award

Sugar of Wagu Ambalaža za bombone je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Sugar of Wagu Ambalaža za bombone bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Sugar of Wagu Ambalaža za bombone sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Dimenzije i pakovanje: Length: about 15cm width: About 8cm height: About 20cm
Oznake: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Tehnologija proizvodnje: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Dizajnerski izazov: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Istraživanje: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspiracija: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Trajanje projekta: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Tok rada: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Članovi tima: JieYang