Satine Jersey Ambalaža za mlijeko od Blackandgold Shanghai

Dizajn Satine Jersey Ambalaža za mlijeko od dizajnera Blackandgold Shanghai je visoko cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2022

Satine Jersey Ambalaža za mlijeko

autor Blackandgold Shanghai

Klijent: Yili Group

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Satine Jersey Ambalaža za mlijeko

Satine Jersey je ambalaža dizajnirana za premium Jersey mliječni proizvod. Dizajn koristi Art Deco stil kako bi izrazio luksuz i odrazio porijeklo mlijeka. Pozadina je prekrivena Satine zelenom bojom, a logotip je obrađen u zlatnoj boji. Zlatne linijske ilustracije prikazuju britanski pejzaž i mljekarsku farmu na ostrvu Jersey, uokvirene Londonskim okom. Naziv proizvoda je smješten unutar motiva evropskog voska za pečaćenje kako bi se sugerisala britanska tradicija. Unutrašnje pakovanje je izrađeno od aluminijumske folije, a vanjska kutija od iridescentnog srebrnog papira.

Priznanje

O nagradi Željezna nagrada A' Design Award

Satine Jersey Ambalaža za mlijeko je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Satine Jersey Ambalaža za mlijeko bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Satine Jersey Ambalaža za mlijeko se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Dimenzije i pakovanje: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Oznake: Packaging, milk, premium, China, Jersey
Tehnologija proizvodnje: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Dizajnerski izazov: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Istraživanje: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inspiracija: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Trajanje projekta: The project started in February, 2020 and the product is launched in April, 2020.
Tok rada: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Članovi tima: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Autorstvo slika: All photos credits to blackandgold Shanghai, 2022.