The Taste of Heritage Instant Kafa od Shawn Goh Chin Siang

Dizajn The Taste of Heritage Instant Kafa od dizajnera Shawn Goh Chin Siang je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2021

The Taste of Heritage Instant Kafa

autor Shawn Goh Chin Siang

Klijent: Hai Soon Leong Sdn. Bhd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu The Taste of Heritage Instant Kafa

Dizajn je inspirisan pozadinom klijenta – porodični biznis, s generacije na generaciju. U cilju očuvanja i prenošenja okusa, lansiran je proizvod 'Okus baštine'. Također služi i kao simbol malezijskog turizma, pa je dizajner osmislio koncept očuvanja kulturnog naslijeđa, ugradivši ideje klijenta, integrirao dugogodišnje kulture različitih etničkih grupa u dizajn kako bi što više ljudi razumjelo malezijsku kulturu i budite oduševljeni malezijskom umjetnošću.

Priznanje

O nagradi Srebrna nagrada A' Design Award

The Taste of Heritage Instant Kafa je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da The Taste of Heritage Instant Kafa bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. The Taste of Heritage Instant Kafa je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Dimenzije i pakovanje: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Oznake: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Tehnologija proizvodnje: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Dizajnerski izazov: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Istraživanje: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspiracija: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Trajanje projekta: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Tok rada: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patenti: -
Članovi tima: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Autorstvo slika: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.