Baltija Chocolate Collection Primarna funkcija: Ambalaža za slatkiše od Bold Brands

Dizajn Baltija Chocolate Collection Primarna funkcija: Ambalaža za slatkiše od dizajnera Bold Brands je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2021

Baltija Chocolate Collection Primarna funkcija: Ambalaža za slatkiše

autor Bold Brands

Klijent: Bold Brands

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Baltija Chocolate Collection Primarna funkcija: Ambalaža za slatkiše

Baltija je serija ambalaže za kolekciju čokolade koja se prodaje u baltičkom regionu. Ime potiče od litvanske riječi za Baltičko more, koje je inspirisalo dizajn. Svjetionik i morski prizor ilustrovani su u klasičnom viktorijanskom stilu, sa valovitim formama koje sugerišu kretanje vode. Ne koriste se nacionalni simboli, tako da ambalaža predstavlja cijeli region, a ne jednu državu. Duboka zelenkasto-plava nijansa dodaje profinjen izgled. Kutije i koverte izrađene su od papira, štampane ofset tehnikom, te dovršene mat lakom i detaljima od bakarne folije.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Baltija Chocolate Collection Primarna funkcija: Ambalaža za slatkiše je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Baltija Chocolate Collection Primarna funkcija: Ambalaža za slatkiše bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Baltija Chocolate Collection Primarna funkcija: Ambalaža za slatkiše je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimenzije i pakovanje: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Oznake: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Tehnologija proizvodnje: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Dizajnerski izazov: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Istraživanje: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiracija: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Trajanje projekta: This project started in January 2020 February and finished 2020 May
Tok rada: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Članovi tima: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Autorstvo slika: Photography: Motiejus Gaigalas, Zydrunas Slajus