Mingluye Ambalaža za alkoholno piće od Wen Liu, Bo Zheng and Weijie Kang

Dizajn Mingluye Ambalaža za alkoholno piće od dizajnera Wen Liu, Bo Zheng and Weijie Kang je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2021

Mingluye Ambalaža za alkoholno piće

autor Wen Liu, Bo Zheng and Weijie Kang

Klijent: Anhui Mingguang Liquor Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu Mingluye Ambalaža za alkoholno piće

Mingluye je dizajn ambalaže za baijiu, tradicionalno kinesko žestoko piće koje se pretežno proizvodi od mungo pasulja. Oblik boce inspirisan je mungo pasuljem, koji se u kineskoj medicini koristi i kao ljekovita sirovina. Bijele vertikalne trake na boci podsjećaju na klicu pasulja i simbolizuju novi život. Tijelo boce ukrašeno je reljefnim uzorcima listova, stabljika i plodova mungo pasulja, dok čep ima prirodnu, zemljanu teksturu. Vanjska kutija izrađena je od specijalnog papira s tehnikom bronzanja i reljefne štampe. Ambalaža je dizajnirana jednostavno kako bi se ograničila upotreba materijala.

Priznanje

O nagradi Brončana nagrada A' Design Award

Mingluye Ambalaža za alkoholno piće je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mingluye Ambalaža za alkoholno piće bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mingluye Ambalaža za alkoholno piće sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Dimenzije i pakovanje: 130mm*100mm*280mm
Oznake: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Tehnologija proizvodnje: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Dizajnerski izazov: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Istraživanje: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Inspiracija: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Trajanje projekta: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Tok rada: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Članovi tima: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang