Dizajn WoodBergs Priroda od dizajnera Patrizia Dottori je visoko cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u kategoriji Dizajn Fotografije i Foto Manipulacije.

ŽeljezoFotografija· 2021

WoodBergs Priroda

autor Patrizia Dottori

Klijent: *PatIsHere

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Fotografija

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Dizajn

O dizajnu WoodBergs Priroda

Ove slike predstavljaju detalje o dijelovima drveća posječenih da se transformišu u nešto drugo. Upotreba negativne inverzije i direktnog otiska na aluminiju pojačavaju boje i koncept uništenja naše planete. Umjetnik je inspiriran umjetničkom fotografijom i ekološkim pravima, transformirajući detalje prirode i flore: fotografska tehnika i prava stapaju se u nadrealne slike kako bi naveli gledatelja da razmisli o tome šta se može učiniti da se zaštiti planeta. Bolji svijet je moguć, zavisi i od vas.

Priznanje

O nagradi Željezna nagrada A' Design Award

WoodBergs Priroda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da WoodBergs Priroda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. WoodBergs Priroda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It is one of the seven works on the elements of nature, flora, printed in negative directly on aluminum. In these images, which belong to the Winter series, are trees cut and ready to be distributed and transformed.
The use of surreal expression through negative inversion is a technique that the artist began to use in 2008 to reinforce the concept he wants to express: increasing the level of awareness on the consequences of our actions on the environmental issue.
Dimenzije i pakovanje: All the pictures are printed in negative directed on aluminium.
900 mm x 650 mm (orizontal pictures), 0,5 mm depth.
Oznake: nature, wood, trees, flowers, leaves, environment, planet, photography, photo, artistic-photos
Tehnologija proizvodnje: She tooks the pictures in this case with her smartphone Samsung S7edge, raw method, as because she realized that she went in a carpentry where she found all the trees cut down and ready to be transformed into something else. It was a unique moment.
Than she inverted the pictures with Adobe Photoshop, as she did with the other pictures of the project, and she put them in the Series Winter.
Finally she printed them directly on aluminum to enhance the colors.
Dizajnerski izazov: Her thoughts on environmental issues and her surrealistic taste have pushed her into expressive research, through photography, to express her point of view with an artistic eye both for the technique (photographic inversion) and for the realization.
The difficulty in photography and in this project lies in capturing the viewer's attention through a beautiful and mysterious image. The increased visibility increases the possibility of understanding that all mankind must safeguard nature and the planet before it is too late.
Istraživanje: It is a type of photographic research on nature, flora, in details and in panoramas, which aims to awaken the conscience on the environmental problem, using above all the professional camera (Nikon) but also the mobile phone on some occasions, like this one. In showing the photos during the exhibitions she was able to listen to the sensations and emotions that the images created in the impact with the visitors and to understand if the right questions were asked to interpret her goal.
Inspiracija: Photography and politics are two fundamental elements in her life. When she started the environmental rights project, in order to sensitize people to safeguard nature, she took into consideration the four fundamental elements. But later she had the need to interpret Flora and for this reason she examined the oriental philosophy which is based on the five fundamental elements, therefore including wood, which becomes her Flora, represented in negative.
Trajanje projekta: The WoodBergs project started in November 2012 in New Canaan in Conecticut and last presented in April 2015 in Rome. These photos from the Winter Series in particular were never presented in public because they were taken later, in 2017.
Tok rada: Photos do not transform themselves but they could transform the mind of the viewer because he sees different colors from reality and asks himself questions.
Autorstvo slika: Image #No 1: patrizia dottori, WB_S4_Wood_09, 2017
Optional Image #No 1: patrizia dottori, WB_S4_Wood_01, 2017
Optional Image #No 2: patrizia dottori, WB_S4_Wood_03, 2017
Optional Image #No 3: patrizia dottori, WB_S4_Wood_05, 2017
Optional Image #No 4: patrizia dottori, WB_S4_Wood_10, 2017
Video Credit: patrizia dottori, 2014