Maskeeper Kutija za odlaganje maski od Maurice Kwok and Steve Yeung

Dizajn Maskeeper Kutija za odlaganje maski od dizajnera Maurice Kwok and Steve Yeung je visoko cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u kategoriji Dizajn Modnih i Putnih Dodataka.

ŽeljezoModni Dodatak· 2021

Maskeeper Kutija za odlaganje maski

autor Maurice Kwok and Steve Yeung

Klijent: Innosphere Ltd

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Modni Dodatak

13,938

Verificirani dobitnik nagrade

Verificirajte status nagrade za #112413

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Maskeeper Kutija za odlaganje maski

Maskeeper je privremena kutija za odlaganje zaštitnih maski za lice, presavijena u paket veličine posjetnice. Maskeeper je izrađen od polipropilenske folije prehrambenog kvaliteta, koja se siječe i presavija posebnim postupkom kako bi se omogućila brza i jeftina proizvodnja. Maska se postavlja na otvorenu foliju i savija unutra, tako da površine maske ostaju prekrivene, čime se smanjuje rizik od unakrsne kontaminacije. Dimenzija 91 x 61 x 8 milimetara i težine 10 grama, Maskeeper lako stane u džep. Dizajn nudi urednu i higijensku alternativu umotavanju skinutih maski u papirnate ubruse ili koverte tokom obroka.

Priznanje

O nagradi Željezna nagrada A' Design Award

Maskeeper Kutija za odlaganje maski je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Maskeeper Kutija za odlaganje maski bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Maskeeper Kutija za odlaganje maski se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimenzije i pakovanje: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Oznake: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Tehnologija proizvodnje: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Dizajnerski izazov: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Istraživanje: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiracija: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Trajanje projekta: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Tok rada: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Članovi tima: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Autorstvo slika: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung