Dizajn DC Tower - Top of Austria Stalna Medijska Instalacija od dizajnera Responsive Spaces je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Likovnih Umjetnosti i Umjetničkih Instalacija.
BronzaLikovna Umjetnost· 2021
DC Tower - Top of Austria Stalna Medijska Instalacija
autor Responsive Spaces
Klijent: CBRE GmbH
Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Likovna Umjetnost
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O dizajnu DC Tower - Top of Austria Stalna Medijska Instalacija
DC Tower 1 je najviša zgrada u Austriji i pruža izvanredan gest dobrodošlice. Web kamera na krovu kontinuirano prikuplja fotografije, tokom vremena stvarajući skup slika. Ovi uhvaćeni trenuci su raspoređeni u realnom vremenu u živopisne montaže vremenskih isječaka. Sve je u tome da cijenimo svaki trenutak. Senzori pružaju praćenje položaja, omogućavajući ljudima da utiču na raspored. LED zid u foajeu slavi oboje: lokaciju i svaki trenutak na njoj. Osim toga, pruža dijalog između ljudi i same zgrade kroz interaktivnost.
Priznanje
O nagradi Brončana nagrada A' Design Award
DC Tower - Top of Austria Stalna Medijska Instalacija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da DC Tower - Top of Austria Stalna Medijska Instalacija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. DC Tower - Top of Austria Stalna Medijska Instalacija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- Photos are captured and collected from the tower's roof every 5 minutes, every one representing the location and the uniqueness of every moment alike. 60 floors below a huge LED wall displays time-sliced photo montages in real time.
The application seamlessly switches between different layouts, one time showing slices of the last 24 hours, another time packing moments from the last 12 weeks into one image.
The dialogue between people within the tower is extended by sensors that enable the application to react to presence and motion of them. This way, the tower itself engages in a vivid dialog with them. - Dimenzije i pakovanje
- 10,5 meter by 5 meter LED Wall, 2x Lidar Laser Range Sensor, 6 mega pixel weatherproof webcam on the roof of the tower.
- Oznake
- Responsive Art, Digital Art, Digital Staging, Digital Brand Communication, Media Installation
- Tehnologija proizvodnje
- On the roofs antenna a weatherproof high-resolution webcam was mounted that is connected to a media server in the basement of the tower. This server collects a huge pool of images of weeks and months, that are then delivered to the real time application that feeds the 10,5 by 5 meter LED wall in the middle of the foyer.
Two LiDAR laser range sensors were mounted in two corners of the foyer to provide ideal position tracking of people in the relevant space. The collected tracking data is used by the application to make all time-slice montages actively react to the presence of people in several different ways. - Dizajnerski izazov
- The uniqueness of the location of the tower needed to be present in the design as well as the uniqueness of the tower itself. Additionally, it was important to emphasize the human aspect of the tower community, the dialog between all people inside the building. The last important aspect was the presence of all special moments, from now till months in the past.
The final appearance of the installation provides familiarity and the feeling of home and on the other hand appears always new and unique. Every five minutes the LED wall shows content in a way that has never been seen before. - Istraživanje
- The technical research for this project/design was based on the speciality and experience of several team members and covered evaluation and long-time testing of both, the webcam as well as the sensors.
Based on the learnings of the research blended into the final technical concept. - Inspiracija
- Vienna's DC Tower 1 is Austria's highest building. The business tower provides a work place for many people that enter on the ground floor and never feel the uniqueness of the location.
Tower management wanted to offer an outstanding welcome gesture which fits the brand.
The interactive media installation emphasizes the uniqueness of the tower as well as the power of the moment. Every moment is unique and worth noting. The LED wall in the foyer presents a celebration of both: the location and every moment at it. Additionally it provides dialogue between the people and the building itself through interactivity. - Trajanje projekta
- The project launched in August 2020 in Vienna, Austria in the DC Tower 1 and will be a permanent media installation.
- Tok rada
- The media installation runs fully self controlled and automated, due to automatic shut-down and start-up routines. The interaction or responsiveness of the installation is provided by both laser range sensors, whose combined tracking data is constantly fed into and processed by the digital installation.
- Članovi tima
- Katharina Mayrhofer
Andrea Maderthaner
Martin Zeplichal
Markus Pargfrieder
Wolfgang Maier - Autorstvo slika
- Photo / Video / Sound: Eyup Kus
Sponzorisano
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