Haci Bekir Halva Pakovanje od Polin Kuyumciyan

Dizajn Haci Bekir Halva Pakovanje od dizajnera Polin Kuyumciyan je visoko cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

ŽeljezoPakovanje· 2021

Haci Bekir Halva Pakovanje

autor Polin Kuyumciyan

Klijent: Haci Bekir

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Haci Bekir Halva Pakovanje

Haci Bekir je jedan od najstarijih brendova na svijetu i ima ogromno nasljeđe. Iako se naziv brenda automatski asocira na kvalitetu i zadovoljstvo proizvodom, teško je da se tako stari brend dopadne novoj generaciji. Uz rastuću popularnost halve u trendu turske hrane, brend je želio iskoristiti prednosti i ažurirati svoje pakovanje halve. Jednostavni, ali privlačni uzorci i boje novih dizajna omogućavaju Haci Bekiru da proširi svoj doseg i prepoznatljivost brenda. Dizajnerski uzorci i boje su inspirisani trima sastojkom i teksturama halve.

Priznanje

O nagradi Željezna nagrada A' Design Award

Haci Bekir Halva Pakovanje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Haci Bekir Halva Pakovanje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Haci Bekir Halva Pakovanje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimenzije i pakovanje: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Oznake: packaging, box, design, patterns, food
Tehnologija proizvodnje: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Dizajnerski izazov: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Istraživanje: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiracija: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Trajanje projekta: The project started in December 2019 and finished in February 2020, in Istanbul.
Tok rada: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Autorstvo slika: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.