Chic HK 2020 Lifestyle trgovinski događaj od Hong Kong Trade Development Council

Dizajn Chic HK 2020 Lifestyle trgovinski događaj od dizajnera Hong Kong Trade Development Council je visoko cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u kategoriji Dizajn Događaja.

ŽeljezoDogađaj· 2021

Chic HK 2020 Lifestyle trgovinski događaj

autor Hong Kong Trade Development Council

Klijent: Hong Kong Trade Development Council

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Događaj

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Dizajn

O dizajnu Chic HK 2020 Lifestyle trgovinski događaj

Chic HK 2020 je lifestyle trgovinski događaj održan u Guangzhouu, Kina. Događaj je pomogao 80 kompanija iz Hong Konga da izgrade svijest o brendu i testiraju reakciju potrošača na tržištu južne Kine. Vizuelni koncept kombinuje tradicionalne i pojednostavljene kineske znakove kako bi se formirala nova tipografija za naziv događaja. Tri primarne boje dodane su grafici i korištene za obilježavanje različitih sektora stila života. Izložba je obuhvatala 9000 kvadratnih metara na dva sprata i trajala je četiri dana. Velika grafika na staklenoj fasadi i 3D dobrodošlica u pozadini pozdravili su posjetitelje.

Priznanje

O nagradi Željezna nagrada A' Design Award

Chic HK 2020 Lifestyle trgovinski događaj je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Chic HK 2020 Lifestyle trgovinski događaj bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Chic HK 2020 Lifestyle trgovinski događaj se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Dimenzije i pakovanje: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Oznake: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Tehnologija proizvodnje: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Dizajnerski izazov: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Istraživanje: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Inspiracija: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Trajanje projekta: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Tok rada: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patenti: Copyrights belong to Hong Kong Trade Development Council, 2020
Članovi tima: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Autorstvo slika: Hong Kong Trade Development Council